National Organic Week 2011 - Ireland

News | 20 Jun 2011

National Organic Week 2011 in Ireland will be held from September 12th 2011 to September 17th 2011

National Organic Week 2011 - Ireland image
National Organic Week 2011

National Organic Week takes place from 12th - 18th September 2011.  Funded by the Department of Agriculture, Fisheries and Food (DAFF), the week is co-ordinated by Bord Bia on behalf of Forás Orgánach. 

Activities during National Organic Week

National Organic Week 2011 aims to continue to raise consumer awareness of the benefits and increase the frequency of consumption of organic food.  This will be achieved through a combination of a week-long media partnership with TV3 and press advertising campaign combined with online, media and point of sale activities. 

To highlight local organic products, media interviews will be set up with a range of producers while details of organic events happening during National Organic Week will also be circulated to relevant media and included on the Bord Bia, DAFF, Forás Orgánach and Organic Trust websites.

How You Can Get Involved – Organic Events and POS Material

The key to the success of National Organic Week are the events that take place throughout the week which allow consumers to see organic production in action as well as sample and buy locally produced organic products. If you are planning activities such as an organic cookery demonstration, barbecue or farm walk, please let us know and we will assist in publicising your event in advance through relevant media as well as online.  Point of sale material such as event posters and leaflets will also be distributed on request. 

To let us know about your event or apply for POS material, please fill out the online form at http://www.bordbia.ie/aboutfood/organicfood/Pages/OrganicWeek2011ProducerApplicationForm.aspx by Sunday 17th July .  Applicants are advised to carefully proof-read details of their event as it will appear in print in regional newspapers. The sooner we have confirmation of your event, the more time there is to maximise the general public’s awareness of it in advance.

Funding for Organic Events

There is also some funding available to support a selected number of these events that take place from 12th to 18th September based on the following criteria:

- It increases consumer awareness of locally produced organic products
- The event’s location is easily accessible for the general public
- Locally produced organic products are on display, for sampling and/or for sale at the event
- The event is well publicised in advance

Funding will be allocated strictly in accordance with the criteria above and within the limits of the available funding. 

Your support is very important in making National Organic Week 2011 a success and increasing consumer awareness of locally produced organic food. 

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